Viewability Benchmarks: 42% of All UK Display Ads Were Not Seen in Q2
- Less than two-thirds (58%) of banner ads served met minimum viewability guidelines
- Display ads are viewed for five seconds longer than the international...
Google Selects Innovid for New Google Measurement Partner Program
Trusted Third-Party Measurement Provider Innovid Enables Viewability Metrics Reporting for YouTube Video Ads
NEW YORK - Innovid, the world’s leading video marketing platform, announced the...
Google Selects IAS as Brand Safety and Viewability Preferred Measurement Partner
The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications
Integral Ad Science (IAS)...
Meetrics’ Ad Attention Solution Now Provides Viewability Metrics for YouTube Ads
London – Meetrics today announced the introduction of viewability metrics reporting for YouTube Ads and Google Video Partners (GVP) across all devices. By leveraging...
The AppNexus Marketplace Launches Guaranteed Views
-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet--
New York - AppNexus, the world’s leading...
Below the Fold Adverts up to Nine Times More Engaging Than Above the Fold...
London and New York: Sovrn, which helps more than 20,000 independent online publishers succeed, today announced the results of its research into viewability and engagement,...
IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches...
Eliminates Need for Multiple SDKs for Third-Party Viewability & Verification Measurement for Mobile In-App Advertising
NEW YORK - The IAB Technology Laboratory released its Open...
Viewability Strongly Tied to Online Conversions New Research Finds: Alternatives to U.S. MRC Standard...
In a comprehensive study, Oracle’s MOAT, The Trade Desk, Magna and the IPG Media Lab Highlight the Importance of Viewability in Direct Response Advertising
London: MAGNA,...
Sublime Skinz Achieves 93.3% Viewability Average for Desktop Ad Formats
Sublime Skinz partners with Integral Ad Science and improves its viewability metrics to enhance ad performance
London, UK: Sublime Skinz, the leading solution for high-impact...
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