Monetization Strategy

GumGum, the world’s largest in-image ad platform, today announced an agreement which will introduce in-image advertising in Canada for the first time. GumGum is partnering with Montreal-based Oboxmedia, a media company with more than 40 websites targeted to over 8 million online entertainment conscious Canadians aged 18 to 44 yrs. old. This is the first time GumGum has been offered outside the US where it pioneered in-image advertising which turns publisher photographs into interactive user experiences by placing contextual ads on part of the images.

Prosperent, Inc., one of the fastest-growing performance advertising networks delivering more than 50 million impressions per day, today announced two new products, ProsperLinks and Performance Ads. Fueled by a proprietary algorithm and advanced API, the two new performance marketing products simplify the website monetization process, helping Web publishers convert content into cash and enrich the overall website experience. Founded in 2009, Prosperent has already generated over $30 million in sales from its loyal customer base including brand named merchants such as Zappos, Overstock and REI.

BlueSnap, a global provider of open Cloud Commerce technology and services that meet the rapidly changing needs of today’s digital brands, today announced that Zibaba has selected BlueSnap’s complete eCommerce infrastructure and payments solution to support Zibaba’s Facebook social commerce and marketing platform. Zibaba offers an open cloud, SaaS-based platform that enables businesses of all sizes to create, promote, advertise and optimize Facebook-based commerce. BlueSnap’s SaaS commerce solution is designed to help innovative companies such as Zibaba quickly realize the benefits of “commerce as a service” with BlueSnap’s Plimus technology platform, expert services and ecosystem of solution partners.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.

RAMP, the industry’s leading Content Optimization platform for major online media publishers, announced that the company has been issued two additional patents for its core MediaCloudTM platform.

Slate magazine will be incorporating all six of the Interactive Advertising Bureau’s new Rising Stars display ad units into its host of innovative ad solutions for brand marketers, John Alderman, publisher of Slate, announced today. The adoption of these tailor-made canvases for advertising will allow for cutting edge brands to tell their stories in an especially inventive way to Slate’s audience of digital influentials.

In November 2011, Mediaspace Solutions established the Mediaspace Tablet Network™. “The Mediaspace Tablet Network is not your typical ad network,” said Scott Jagodzinski, CEO at Mediaspace. “It is powered by our long-standing relationships with publishers and allows advertisers access to information we have compiled to help them take full advantage of advertising opportunities on more than 325 tablet applications.”

YieldMetrics, a leading provider of advertising market intelligence solutions, today announced the public launch and general availability of YieldMetrics AdRoutes™, the advertising industry's most comprehensive analytics solution. YieldMetrics also announced the release of its first AdTrends report, a quarterly look at the current state of the advertising industry

PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced PubLink, the enterprise app marketplace for publishers. PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time.