Monetization Strategy

Initial Floor-Optimizing Tests Show Significant Revenue Growth; Beta Now Open to Select Publishers San Francisco – adBrite®, the largest independent ad exchange, has begun testing...

Acquisition Empowers Advertisers to Engage with Specific, Socially-Active Consumers Where they Play SANTA MONICA, Calif. - Demand Media® (NYSE: DMD) announced the acquisition of Los...

New IAB Study Finds That Higher-Income Americans – Hardest to Reach Via Traditional Media – More Likely to Be Aware of New Products, Companies...

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through...

In-Game Advertising Startup Brings in Industry Pioneers to Help Push Mobile Advertising to New Heights CHICAGO - Tap.Me, creators of the gaming industry’s revolutionary game-first...

Top Entertainment Site Uses aiMatch’s Ad-Serving Platform to Target Audiences Advertisers Demand RALEIGH, N.C.- aiMatch, the intelligent ad-serving platform for online publishers, announced that it...

Casale Media Drives Revenue Growth for Education Publisher by Developing Relationships with Top-Flight Brand Advertisers NEW YORK – Casale Media Inc., a leading premium online...

Publishers Continue to Embrace AOL’s Technology and Innovation in Online Advertising CANNES, France - AOL (NYSE: AOL) announced that Pictela, a global platform for distributing...

NEW YORK - Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM) announced its two latest Facebook research reports entitled ‘Facebook Credits: Deployment Strategies in...