IAB Calls for Creative Revolution in Ad Formats
Enlists Agencies, Marketers & Publishers in Effort to Transform Interactive Advertising into a Canvas for Brand Creativity
New York, NY — In a bold move...
New AdReady Version 3 Display Advertising Platform Unveiled at AdReady Partner Summit 2010
Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity
Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a...
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...
PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage
First Product of Its Kind Will Combat Billion-Dollar Problem
PALO ALTO, Calif. - PubMatic, which provides online publishers — including the majority of the comScore...
DoubleVerify Boosts Service and Support for Ad Networks
C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development
New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification,...
Premium Display Advertising Revenues Rebounding from Industry Slump
New Solbright Digital Media Index Finds 2010 Revenue and Impressions Rising Strongly from 2009
NEW YORK - The premium display advertising market will continue to...
Burst Media Builds Vertical Ad Network for FOX Sports Interactive Media
Sports-Focused Ad Network Offers High Quality Reach for Advertisers
BURLINGTON, Mass. - Burst Media, a leading provider of advertising representation, services, and technology to independent...
Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of...
Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement...
ADSDAQ Ad Exchange to Become CONTEXTWEB Ad Exchange
CONTEXTWEB Changes Name of Largest Independent Ad Exchange to Focus and Simplify the CONTEXTWEB Brand
NEW YORK - CONTEXTWEB, Inc., which created the ADSDAQ Ad...
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