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IAB Calls for Creative Revolution in Ad Formats

Enlists Agencies, Marketers & Publishers in Effort to Transform Interactive Advertising into a Canvas for Brand Creativity New York, NY — In a bold move...

New AdReady Version 3 Display Advertising Platform Unveiled at AdReady Partner Summit 2010

Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a...

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies

Pursuing Their Mission to Reshape Interactive, IAB’s Committees & Councils Announce Competition for Brand-Friendly Formats and Issue First Reports on Digital Audio and Local...

PubMatic Launches Data Firewall for Publishers to Prevent Audience Data Leakage

First Product of Its Kind Will Combat Billion-Dollar Problem PALO ALTO, Calif. - PubMatic, which provides online publishers — including the majority of the comScore...

DoubleVerify Boosts Service and Support for Ad Networks

C. Eoin Townsend Joins as Sr. VP Partnerships and Business Development New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification,...

Premium Display Advertising Revenues Rebounding from Industry Slump

New Solbright Digital Media Index Finds 2010 Revenue and Impressions Rising Strongly from 2009 NEW YORK - The premium display advertising market will continue to...

Burst Media Builds Vertical Ad Network for FOX Sports Interactive Media

Sports-Focused Ad Network Offers High Quality Reach for Advertisers BURLINGTON, Mass. - Burst Media, a leading provider of advertising representation, services, and technology to independent...

Collaborative Case Study by PubMatic, DataXu, MediaMath, Turn, and [x+1] Reveals Significant Benefits of...

Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement...

ADSDAQ Ad Exchange to Become CONTEXTWEB Ad Exchange

CONTEXTWEB Changes Name of Largest Independent Ad Exchange to Focus and Simplify the CONTEXTWEB Brand NEW YORK - CONTEXTWEB, Inc., which created the ADSDAQ Ad...

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