Web
Analytics Made Easy - StatCounter

KissMyAds’ Network sees Publishers prosper

KissMyAds Network sees active Publishers climb by 133% in 2012 The number of profitable Publishers increases 468% December’s growth signifies a fruitful 2013 Cologne - The Cologne-based...

Glam Media Opens Office in Detroit

New Location Allows Glam to Work More Closely with Automotive Clients BRISBANE, Calif. - Glam Media, Inc. (www.GlamMedia.com), a leading vertical social media company with the largest...

Federated Media Publishing Surpasses Yahoo!, AOL and Microsoft in Audience Reach

With 193 Million Monthly Uniques, the Federated Media Publisher Network Now Ranks #3 in Latest comScore Report SAN FRANCISCO - Federated Media Publishing, the conversational marketing...

KissMyAds Doubles Publisher Base, Quadrupling Number of Profitable Affiliates in 2012

many-based Mobile Performance Marketing Network KissMyAds [www.kissmyads.com], today reported preliminary insight into the affiliate side of its mobile network, highlighting strong growth in both the number of Publishers that are cooperating with it and the number of affiliates able to turn a lucrative profit. KissMyAds Founder and CEO, Florian Lehwald, stated “This is an important message to advertisers: If you are looking for mobile consumers, our reach is growing globally by the minute.”

IAB Releases Site Tagging Best Practices for Public Comment, to Alleviate Industry-Wide Complexities

Like many essential tools in the interactive advertising industry, tagging has matured and evolved into a complex ecosystem that provides publishers and advertisers with massive benefits and insights – but also poses a series of technical and operational challenges. “Site Tagging Best Practices,” released today for public comment by the Interactive Advertising Bureau (IAB), meets these issues head on.

Mail Online Names Executive Team to Spearhead U.S. Commercial Effort

Mail Online, the world’s largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O’Neal will head marketing as Global Chief Marketing Officer.

Second Annual Digital Content NewFronts Announced for April 29 – May 3, 2013

The founding partners of the Digital Content NewFronts – AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube – in partnership with the Interactive Advertising Bureau (IAB), announced today that the second annual Digital Content NewFronts will be held April 29 through May 3 in New York City. This news comes on the heels of the release of the half-year IAB Internet Advertising Revenue Report, which pointed to interactive video as one of the fastest growing segments, garnering more than $1 billion in ad revenue in the first two quarters of 2012, an 18 percent increase year-over-year.

comScore MMX Ranks Top 50 U.S. Web Properties for October 2012

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for October 2012 based on data from the comScore MMX service. As Election Day neared, millions of Americans visited Political News sites for up-to-date coverage on the Presidential campaigns, debates and the latest polls. Americans also browsed retail sites for Halloween costumes, Sweetest Day gifts and early holiday shopping.

GateHouse Media Continues Expansion of Online Private Ad Exchange, adhance media, with the Addition...

GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad exchange, adhance media. The private ad exchange now comprises more than 500 local, hyper-local and major city newspapers and broadcast sites nationwide including Schurz, Morris Communications, The Seattle Times, CNHI, The Ogden Newspapers, Inc. and TheColumbus Dispatch. adhance media now provides agencies and advertisers with a wider national reach with locally-targeted audiences.

To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.

Advertisement

Featured

Advertisement

Sponsored

Advertisement

From our guest authors