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comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to...

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK– comScore announced that it is the first company...

IAB Tech Lab Launches Assault on Illicit Advertising Inventory

New Tool Will Shut Spigot for Counterfeit & Unauthorized Impressions Association Intensifies War Against Untrustworthy Supply Chain NEW YORK - The IAB Technology Laboratory announced a new...

What happens when a virulent ransomware worm turns to malicious ads as the main...

Unless you’ve been on vacation, you are already aware of Wannacry, the ransomware attack that spread around the world at breakneck speed and caused...

AdSpecs.io Finalizes Publisher Beta; Formally Launches Open Media Catalog To “Clean Up The Ad...

LOS ANGELES, CA – Responding to demands by advertisers for more transparency and efficiency in the digital media supply chain, AdSpecs.io has created an...

Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web...

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences WASHINGTON & BRUSSELS - The Coalition for Better Ads released initial Better Ads...

Adblock Plus Parent eyeo Announces Members of Independent Acceptable Ads Committee

eyeo, parent company of Adblock Plus, today officially announced the first members of the Acceptable Ads Committee (AAC), an independent group which will take...

Time Inc.’s Viant to Acquire Adelphic

Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally NEW YORK,...

zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic

Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...

Advertising Underpins the Economy Says Deloitte Global Report

ISBA, The Voice of British Advertisers, welcomes the findings of the new Deloitte Report, The economic contribution of advertising in Europe. This study, for the...

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