AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its...
PALO ALTO, Calif. -- AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business,...
Zeotap Launches Predictive Audiences to Empower Marketers with Machine Learning
New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise
Zeotap, the leading Customer Data...
Sports Related Spending to Soar This Summer as Pre-Pandemic Life Resumes
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back...
Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution
Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions
SANTA MONICA, Calif. -- As increasing data and online tracking restrictions put pressure...
WPP Launches Global Data Company: Choreograph™
Delivers a privacy-first approach to customer data amid changing market dynamics
NEW YORK & LONDON -- WPP (NYSE: WPP) announces Choreograph, a new global data...
Viant Expands DoubleVerify Partnership
Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV
IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify...
Aniview Updates CTV/OTT Capabilities, Empowering Publishers to Manage Video-ad Monetization
The company’s updated CTV/OTT capabilities extend machine learning-powered yield optimization to work with multiple demand formats
NEW YORK -- Aniview (https://www.aniview.com/), a leading provider of holistic...
VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising
Leading smart TV manufacturer with viewership data from 18M opted-in TVs and media & tech powerhouse with 200B daily cross-screen signals align to deliver...
Smartly.io Reveals Key Insights for Social Advertising Post-Pandemic
Global survey finds consumers are spending more this summer, but seeking deals
NEW YORK -- Smartly.io, the leading social advertising automation platform for creative and...
To send us your announcement or press release, please see available options at: https://adtechdaily.com/submit-a-story/.
Advertisement
Featured
Advertisement
Sponsored
Advertisement