Press Releases

The summer travel season is almost here and digital marketing intelligence provider AdGooroo (www.adgooroo.com) knows where Americans will be going. Namely, Las Vegas and Disney. In an analysis of nearly 1,000 travel-related keywords searched an estimated 2.4 billion times on Google during January and February 2012, AdGooroo found Disney accounted for 7.3 percent of all travel-related searches followed by Las Vegas at 6.3 percent, placing these two vacation destinations ahead of all others explored by online searchers, followed by Florida (5.7 percent), the Caribbean (3.2 percent), Mexico (2.1 percent) and Hawaii (1.1 percent).

SAY Media announced that Orion, its social publishing platform, has been selected the Best Publishing Platform by the Digiday Awards, which recognizes the best in publishing technology innovation.

24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*

Acxiom® Corporation (Nasdaq: ACXM) announced that Tim Cadogan, CEO of OpenX Technologies, has been named to the Acxiom Board of Directors, filling a vacancy on the Board. In addition, the company announced that John Battelle, founder and executive chairman of Federated Media Publishing, has been nominated as a candidate for election to the board at the company’s August 16, 2012, annual stockholders meeting.

Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the addition of Matt Kilmartin to its leadership team, joining as Vice President of Sales. Kilmartin is a seasoned sales leader with a proven track record of driving business results and client success. Prior to Krux, he spent nearly 9 years at Akamai Technologies serving in a variety of roles. He was a top performer in their Enterprise Sales division, and, more recently, he led Sales and Account Management for the Advertising Decision Solution (ADS) business unit (formerly aCerno).

Solve Media today unveiled Brand Tags, the latest expansion of its performance-based brand advertising platform. Brand Tags, a big data analytics platform for brands, shortens the brand researchcycle providing marketers and agencies with real-time, crowd-sourced brand sentiment data. Purina joins thousands of brands and agencies currently using Brand Tags to provide fast, reliable brand perception insights. Brand Tags was originally developed and nurtured by Noah Brier, currently the co-founder of Percolate. Solve Media took over operations of Brand Tags last year.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the effectiveness of cross-media campaigns in television programming. Also featured in the report are actionable insights for advertisers, agencies and media buyers who are considering incorporating digital video formats to their media mix. To download a complimentary copy of the report, please visit:http://www.comscore.com/SurvivingTheUpfronts.

With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State of Retailing Online survey, 49 percent of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website. The State Of Retailing Online research series, which provides eBusiness & Channel Strategy Professionals with annual industry benchmarks of marketing and business investment and activities, surveyed 59 companies.

Jumptap, the leader in targeted mobile advertising, announced the continued success and integration of its partnership with hyper-local leader PlaceIQ. The two companies worked together on a number of innovative mobile advertising campaigns in Q1 of 2012.