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Facebook App No Longer Indispensable for Most Mobile Users as Instant Messaging Gains Momentum

Research reveals evidence of reputational damage to Facebook One third of users in the UK have considered to stop using Facebook Number of...

Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram

New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram PALO...

Facebook Audience Network and AppsFlyer Launch First-to-Market Campaign-Level In-App Advertising Measurement

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...
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Why Facebook Is the Best Platform in the World – and You Shouldn’t Spend...

“My guess is that all these advertisers will be back on the platform soon enough.” That was Mark Zuckerberg’s reported response to the July-long...
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Facebook Hits #1 Position in Mobile App Advertising, According to AppsFlyer’s Latest Performance Index

The Performance Index includes two new monetization-driven rankings — vital information in a freemium-driven app ecosystem SAN FRANCISCO -- AppsFlyer, the global attribution leader, today...
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Publishers Renew Call for Government Action Against Google/Facebook Monopoly

Fiscal Update Announcement a Strong First StepAction Needed Now to Avoid US-Style “News Deserts” TORONTO -- Canada’s news media publishers today applauded the Government of...

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