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WebMetro, a top search marketing agency, shows real-world examples of how expertise in search marketing can catapult Facebook advertising into a major contributor of online sales.

Wildfire, the global leader in social media marketing software, today shared results of an analysis of early brand adopters of Facebook’s Timeline, which launched on February 29, 2012. Wildfire’s research shows that for the majority of brands, the switch to Timeline had a very large, positive impact, with double-digit increases in metrics such as Likes Per Brand Post, Comments Per Brand Post and “People Talking about This” (PTAT). It also showed that the new layout boosted performance of rich-media content such as photos and videos.

Nanigans, Inc., developer of market-leading Facebook® Advertising software, has released a feature that enables marketers to purchase advertising in Facebook search results.

ESPN, Facebook, GroupM, Hulu and Unilever among First Users of Nielsen Cross-Platform Campaign Ratings NEW YORK - Nielsen, a global provider of information and insights into...

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. The findings are revealed in the 2012 Digital Advertising Attitudes Report from Upstream which commissioned YouGov to poll the online views of 2,054 UK adults aged 18+ in the UK and 2,105 in the USA on a range of digital advertising issues.

Nanigans, Inc., developer of market-leading Facebook advertising software, has been named a Strategic Preferred Marketing Developer (PMD). This exclusive program provides Nanigans access to Facebook alpha and beta products, co-development of product planning and go-to-market strategies, improved business support, and priority access to Facebook product and engineering teams.

Ybrant Digital, a global digital marketing company, has once again become a trendsetter in Latin America by joining the Facebook® Preferred Marketing Developer (PMD) Program, having obtained the relevant certificate under the AdsApplication Programming Interface (API).