Facebook

Simply Measured Report Finds Despite Addition of Hashtags, Visual Content Drives 98 Percent of Engagement SEATTLE - Simply Measured announced that 98 percent of top brands now...

FrogDog, a national marketing strategy and execution firm, this week released the results of a three-year national longitudinal research study on social media. The study shows how social media use has changed over time.

Nanigans, Inc., developer of a market-leading Facebook® advertising software, announced its support for Facebook Exchange. Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding.

Xaxis, the world's largest audience buying company, announced today the launch of support for comprehensive ad buying and analytics capabilities for Facebook Exchange (FBX), Facebook’s recently launched real-time-bidding (RTB) system. Fully integrated into the FBX platform, Xaxis’ Social Analytics Suite provides its advertisers with the opportunity to buy Facebook display inventory, enabling seamless coordination between their Facebook ad buys and the rest of their digital media spend. Robust performance and attribution data for FBX campaigns will be available via the company’s new Xaxis Social Analytics Suite.

i-Free Innovations, a mobile applications and games developer and publisher, today introduced Relevance, a social media aggregator app for iPhone that syncs feeds from Facebook and Twitter into a seamless stream of messages that matter most to users. Built with an intuitive algorithm that learns user preferences while they read news and communicate with friends, Relevance removes the need to manually customize the feed and delivers more and more interesting and valuable information every time the app is opened.

Altitude Digital, an online display and video advertising company, received confirmation that Facebook approved the company’s video brand Visualtising as an online advertising provider.

RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new Shopping Insights™ study that benchmarks the performance of major social channels - Facebook, Twitter, and Pinterest – in driving traffic to retail sites. The research drills into nearly 700 million shopping sessions on leading U.S. retail sites to uncover which channels are driving the most traffic and sales.

Incisive Media announced that speakers from LinkedIn and Facebook are now confirmed on two brand new panels at this year’s SES San Francisco 2012 (August 13 – 17). SES is also introducing “SES Talkback,” an innovative open forum track featuring four different sessions, scheduled all day Wednesday, August 15. SES Talkback will be led by two industry experts and will cater to attendees’ specific questions.