Sponsored Posts & Adverorials

Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation of programmatic inventory. There is no single way to...

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display...

sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...

This content is sponsored via Syndicate Ads. Free. Everyone always seems to go crazy over this word. Go ahead and shout out “Who wants FREE STUFF?”...

Ad viewability has become an important metric for digital publishers as more and more agencies and brands make it a requirement. What are digital...

Sabine Cummins, VP Client & Agency Partnerships at ChoiceStream (www.choicestream.com), explains how native and programmatic advertising can be merged into a powerful ad product...

sponsored by the Made in NY Media Center by IFP "From 2007 to 2011 high tech startups in NYC grew by 32% during a severe...

Location and advertising go hand in hand. Location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers....when...