TV & Cable Advertising

The advertising community has come out strongly in favour of the Channel 6 LondonTV bid to win the licence to run the new London television franchise when the result of the bidding process is announced in November. Because of London’s size – bigger than most countries – this will be the biggest and most important publicly-awarded media franchise since Channel 5 in the 90s.

At Cable-Tec Expo 2012, SeaWell Networks Inc., the leader in IP video delivery and ad-insertion solutions for network operators will be showcasing the industry’s first MPEG DASH-based live and on-demand video ad-insertion solution. The company has incorporated the DASH (Dynamic Adaptive Streaming over HTTP) format into its existing library of supported formats, which include Smooth Streaming, HLS and HDS.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media companies who want to understand the accuracy of multi-platform ad campaign delivery, vCE MP quantifies the total combined advertising reach across platforms and incremental reach of each medium for a given campaign. Campaign reporting includes multi-platform person-based measures of demographics, reach/frequency and GRPs, establishing a metrics standard that is comparable across media channels.

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the completion of another record sales quarter, punctuated by 161 percent growth in bookings and 174 percent growth in monthly recurring revenue quarter-over-quarter in 2012.

Telemundo Media announced Telemundo+, an advertising collaboration between Telemundo and Comcast Spotlight—the advertising sales division of its parent company Comcast—to build an unprecedented advertising platform that enables leading marketers to geo-target relevant Hispanic households across multiple screens with English, Spanish or bilingual customized messages on general market cable networks.

ESPN, Facebook, GroupM, Hulu and Unilever among First Users of Nielsen Cross-Platform Campaign Ratings NEW YORK - Nielsen, a global provider of information and insights into...

Beginning with the 2012 fall TV season, The CW Network, the only broadcast network geared toward the coveted 18-34 year-old audience, will make Nielsen Online Campaign RatingsTM a major part of its digital advertising strategy. The network and Nielsen, a global information and measurement company, today announced an agreement for the use of Nielsen Online Campaign Ratings demographic impressions, reach, frequency and gross rating point (GRP) measurement for all of The CW’s Internet ad campaigns.

ORANGE, Calif. - ZIPTECH Media Inc. announced the launch of its proprietary MBS℠ (Media Buying System), which enables national television advertisers to target their ads to...

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, is continuing to expand its European team as it prepares for significant growth in the sector.