TV & Cable Advertising

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today announced that British Sky Broadcasting (BSkyB), the UK’s leading pay television provider, has deployed FreeWheel’s Revenue & Payments Management (RPM) Advertiser system.

SeaChange International, Inc. (NASDAQ: SEAC), a leading global multi-screen video software innovator, today reported on continued North American and European video service provider uptake for its advertising solutions, including its Infusion Advanced Advertising Platform, the comprehensive solution for linear and non-linear advertising on television and multi-screen devices including tablets, smartphones and PCs.

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix POLITICS™, real-time measurement of the effectiveness of campaign, issue, and advocacy ads. Ace Metrix POLITICS is the industry’s first platform to provide deep, actionable analytics on breaking ads within hours of their initial air-date.

FreeWheel, the video technology company that manages the economics of content for the enterprise-class world of entertainment, today announced its ad management technology, Monetization Rights Management® (MRM), will be powering the video and display advertising operations of Channel 4, one of the largest broadcasters in the United Kingdom.

Ace Metrix™, the new standard in analytics for television and video advertisers, today released a study that takes the first-ever large-scale, scientific look at the role of humor in video advertising. According to the study, entitled “Is Funny Enough?”, consumers found 20 percent of more than 6,500 TV ads that aired between January 1, 2011 and March 31, 2012, to be funny.

Simulmedia, a targeted television advertising company, today announced that it has entered into a data partnership with FourthWall Media that will improve Simulmedia’s ability to increase CPMs on under-yielding cable network and cable operator inventory. FourthWall Media collects real time set top box data from digital cable homes within their participating footprint and provides demographic reports and analysis of this activity for all cable channels available within each participating system.

Ace Metrix™, the new standard in television and video analytics, announced the 10 most effective ads for the second quarter of 2012, a list led once again by Samsung, but this time for its French Door refrigerator instead of its Galaxy Note, which last quarter beat out Apple as the top mobile device advertiser. Apple rebounded in Q2, with its celebrity themed spot starring Zoey Deschanel promoting the iPhone 4S taking the only mobile device spot on the Top 10 list. Consumer packaged goods companies made a strong showing this quarter with ads from Lysol, Nestle, Downy, and Reynolds in the Top 10, as well as ads from restaurants Olive Garden and Applebee’s. Finally, Lowes was the one retailer to make the list, and Audi A6 was the one automotive company to make the list.

Extreme Reach, Inc., a leading provider of video ad distribution and ad serving solutions, today announced that it has launched a fully-integrated suite of tools for managing talent contracts and third-party rights within its platform for TV ad distribution and Web ad serving. An industry first, the combination of talent and rights management with video ad delivery can be used to automatically prevent commercials from running on unauthorized media or past contract expiration dates so that ads only run within the boundaries of talent and rights agreements. As a result, advertising clients can streamline workflows while avoiding costly compliance errors and delays.