TV & Cable Advertising

Ace Metrix™, the new standard in analytics for television and video advertisers, introduced Ace Metrix TARGET™, a key addition to its growing real-time analytics platform that allows advertisers to identify specific key audiences and access creative ad performance data for their ads and their competitors.

The Ad Council announced a partnership with Ace Metrix™ to quantitatively measure the effectiveness of its television public service advertisements (PSAs). Through Ace Metrix, the Ad Council will be able to achieve new insight into their health, safety, education and family and community television PSAs.

Social media research firm is joining Cognizant at the NAB Show to demonstrate how television viewer social media conversations can provide new insights to...

AOL, Inc. (NYSE: AOL) announced it will offer marketers guaranteed audience delivery for online video advertising campaigns bought across its properties. This is the first time that online GRPs – based on audience demographics, rather than clicks or impressions – are being used as the basis for advertiser guarantees on the Web. AOL will leverage Nielsen Online Campaign RatingsTM reach, frequency and gross rating point (GRP) measurement to determine how well it delivered ads to the desired target audience.

Ace Metrix™, the new standard in television analytics, revealed the most effective TV ads for tax preparation services this year and found that TurboTax and H&R Block tied for both the most effective and largest number of ads on the top 10 list. The two first-place ads touted the companies’ respective arsenals of tax experts available for consumers over the Internet. The two ads achieved an Ace Score of 569, nearly 20 percent higher than the average financial service ad. TurboTax’s ad broke the day after Christmas, as did three other ads in the Top 10. Eight of the top 10 ads, including H&R Block’s #1-ranked ad, broke before the end of January.

Adap.tv, the company that delivers a programmatic way to plan, buy, sell and measure TV and video advertising, today announced the recent hire of Lewis Sherlock and Anne Peiré; two industry veterans tapped to build upon the growth of Adap.tv in Europe.

Simulmedia, a targeted television advertising company, today announced that it will shortly close a new $6 million round from existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments, to help finance Simulmedia's fast-growing targeted ad network. This is the company's third institutional round of financing, which combined with a seed round, totals $27.25 million.

FreeWheel, the video technology company serving enterprise-class entertainment companies, today unveiled three new extension products for their flagship ad management system, Monetization Rights Management® (MRM), that will support entertainment companies in delivering on their integratedtelevision and digital upfront commitments.

Visible World announced that it has been granted a patent on bandwidth management for linear household addressable TV advertising applications. With this patent, the technology offered by Visible World, the leading targeted TV advertising company, enables any combination of multiple commercials to be inserted into the same TV ad slot, where each commercial is addressed to its own target consumer segment.