TV & Cable Advertising

MirriAd, the digital product placement experts, have announced another UK product placement deal in partnership with KTC Edibles, the UK’s leading ethnic food specialist and Zee TV, the largest media franchise serving South Asia.

Ace Metrix™, the new standard in television analytics, today released a white paper that reviews the effectiveness of using CEOs in advertising, guides brands on do’s and don’ts of using a company’s chief in ad campaigns and looks at some of the best and worst examples of CEOs as frontmen. The study, entitled “CEOs in Advertisements: What Happens When the Boss Steps into the Spotlight?” found that, on average, ads starring CEOs are effective. Ace Metrix reviewed 76 ads starring CEOs across 12 categories (out of more than 13,000 ads that aired on national television since 2009) and found that the two biggest CEO spokesperson successes are John Schnatter, CEO of Papa John’s, and Jim Koch, CEO of Samuel Adams.