TV & Cable Advertising

Lexus Bars Vintage American Car from Being Seen During U.S. Open SCOTTSDALE, Ariz. - Believe it or not, Japanese automaker Lexus is blocking a GoDaddy.com...

Online Delivery of Ad Performance Data and Competitive Intelligence; Coldwell Banker One of First to Use New Service LOS ANGELES - Ace Metrix™, a leader...

LOUISVILLE, Colo. - CableLabs hosted 14 companies at an Addressable Advertising Interfaces interoperability event the week of June 1 at its laboratories here. The...

Joint Offering to Resolve Challenges Inherent in Asset- and Campaign-Management to Accelerate Deployment of Dynamic VOD Advertising LOS ANGELES & SAN MATEO, Calif. - TVN,...

Digital Delivery Network Connects Advertising Community LONDON - Adstream, the global leader in digital asset management and distribution solutions for the advertising industry, announced expansion...

DUBLIN - Research and Markets has announced the addition of the "Advertising in the DVR Age - The Strategic Response of Advertising Executives to...

Responding to Market Demand, Bid4Spots Opens Up Cable TV Advertising for Businesses of All Sizes; Addresses the Half-Billion Dollars in Unsold Inventory, Giving Cable...

Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics NEW YORK - TRA (http://www.traglobal.com), the media and marketing...

Union Condemns Company Attempts to Outsource Work, Cut Quality Jobs NEW YORK - Members of the National Association of Broadcast Employees and Technicians-CWA will stage...