Ad and Media Verification

Ad-Juster recently added the capability to break out data by ad unit (aka site and zone) in DFP Premium. If a digital publisher delivers creatives...

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability,...

As advancement continues in digital data gathering, utilization, and performance, technologists from all across the market are all seeking new ways to capitalize on...

Bing Ads will work alongside Google, Facebook, and Twitter to protect users from bad ads CAMBRIDGE, Mass. - The Ads Integrity Alliance announced that Microsoft’s Bing...

New York, NY – DoubleVerify, the worldwide leader in online transparency, accountability and performance measurement has uncovered elaborate advertising Fraud activity on over 1,200...

Expanded QAG 2.0 Program to Provide Brands Safety & Strengthen Trust Across the Digital Advertising Ecosystem NEW YORK - To foster brand safety and transparency in...

Executive Strengthens Leadership Team – Embodies Company’s Focus on Creative and Measurable Digital Ad Solutions NEW YORK - Business development and digital sales veteran Mitchell...

Data Activation Company Grows Partner Ecosystem by 25 Percent and Expands Data Activation to Site Personalization, Creative Customization, and Lookalike Modeling Across Digital, Mobile...

Stand-Alone Reporting of Tablet Audiences Also Now Available in comScore Mobile Metrix®, Providing Critical Component of Multi-Platform Audience Reporting RESTON, VA – comScore, Inc. (NASDAQ: SCOR),...