Ad and Media Verification

Convertro (www.convertro.com), which measures ad campaign effectiveness using cross-attribution of offline and online channels, today announced that it has launched the advertising industry's firstattribution solution that encompasses paid, owned and earned media and assesses the role each plays in driving sales. While fragmented analytics platforms that measure the impact of single forms of media exist today, this is the first end-to-end attribution tool that enables brands, retailers and publishers to compare and contrast how each performs against its marketing goals.

DoubleVerify, the world leader in online media verification, announced the appointment of Wayne Gattinella to the position of CEO and Director.

Evidon, the global leader in revealing the invisible web, today announced the launch of Evidon Encompass Revenue Protection, the first technology to remedy one of the most vexing issues in online media—how tracking code gets onto a website.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines patented and patent-pending technological approaches to measuring viewability, which account for census-level ad delivery.

MediaMind, a division of DG (NASDAQ:DGIT), and the leading independent provider of integrated digital advertising solutions, announced today its successful technological integration with ADagoo, a web-page level, cookie-free visualization and verification platform. MediaMind customers now benefit from better planning and buying, superior trading and versioning, and increased ROI per impression. As ADagoo is fully integrated with the MediaMind platform, users experience a seamless verification workflow that leads to improved efficiencies.

AdSafe Media today announced that it is one of four content verification (CV) tools to receive a public certificate of capability from ABC (Audit Bureau of Circulations), the industry body for media measurement.

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

LiveRail, the first real-time video ad technology platform for publishers, networks and agencies, announced that DoubleVerify’s ad verification technology is now available to the over 200 publishers, networks and agencies that use LiveRail’s video infrastructure technology, ensuring zero wasted impressions for LiveRail customers.

Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.