Ad and Media Verification

The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.

Proprietary Dual Human and Automated, Real-Time Filtering Process Ensures the Quality of Impressions in OpenX Ad Exchange LOS ANGELES - OpenX Technologies, Inc. (OpenX), a global...

NUREMBERG, Germany - GfK has integrated EMO Scan, its award-winning biometric measure of emotional response, into its market-validated ad testing system. Available globally, EMO Scan...

New York – DoubleVerify, the worldwide leader in online media transparency, accountability and performance insights, today announced the appointment of Jack McClunn as Chief...

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines patented and patent-pending technological approaches to measuring viewability, which account for census-level ad delivery.