Ad and Media Verification

Following DoubleVerify's launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company's CEO, who explained the product in more detail.

The Interactive Advertising Bureau (IAB) released the final version of “Guidelines for the Conduct of Ad Verification.” This advanced framework, developed in conjunction with the Media Rating Council (MRC), will ensure a common set of methods and practices for ad verification, ultimately providing vital assurances to marketers and publishers alike that companies engaged in the verification of interactive advertising campaigns can themselves be audited against a common, transparent standard.