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Specific Media Opens Seattle Sales Office to Broaden Reach in Northwest Region

Heather Conniff Named Director of Sales, Pacific Northwest IRVINE, Calif. – Specific Media, a next generation media platform, announced the opening of its new regional...

Collective Acquires Video Ad Platform Oggifinogi

Becomes First to Provide Advertisers with Unified Audience Metrics for In-Banner and In-Stream Video NEW YORK - Collective, a full service provider of media and...

[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media...

NEW YORK - Online targeting platform leader , www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg...

Tremor Media Names Anthony Risicato General Manager, Video Platforms

Interactive Media Veteran Increases Value of Platform Offering to Both Buyers and Sellers NEW YORK - Tremor Media, the largest independent online video advertising company,...

New IAB Survey: Digital Ad Executives Recognize Need to Improve “Interactive Ad IQ” to...

First Installment of Annual Benchmarking Survey Reveals 25% Aren’t Comfortable Articulating Full Value of Interactive Platforms PALM SPRINGS, Calif. - A new study reveals a...

MediaMath, [x+1] Partner with CONTEXTWEB to Gain Unique Publisher Footprint, Impression Attributes via Real-Time...

Expandable Rich Media and Contextual Targeting Features Available NEW YORK - CONTEXTWEB Inc., the ad technology and services company, announced that audience targeting platform provider...

Tap Me Unveils Industry’s First Mobile In-Game Advertising Platform

Startup Redefines In-Game Monetization with Ability to Connect Games to Brands and Brands to Gamers in a Relevant, Non-Disruptive Way Game Developers Conference 2011 SAN FRANCISCO...

Tumri Integrates with AppNexus Platform to Offer Dynamic Ads and Creative Optimization for Real-Time...

SAN MATEO, Calif. - Tumri announced that it has integrated its self-service platform with the AppNexus real-time ad platform to offer dynamic creative and...

Donovan Data Systems & the Rubicon Project Launch Pilot Program to Automate non-RTB Display...

Program Brings Publishers Directly to Media Buyers Making Decisions on 80% US Display Advertising Spend Donovan Data Systems’ Direct Publisher Gateway Integrates with Rubicon Project's...

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