Ad Products

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the Canada launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment, absent of fraudulent delivery and to a particular target audience.

uberVU, a proven social information system for the enterprise, announced the launch of Signals, a unique social data service that enables brands to automatically filter through social media “noise” and recognize the most crucial events that may affect their business. Signals provides actionable insights on social data – giving companies tiered insight into discussions that likely require specific action or response and routing them to the right department within the organization, as well as the ability to better identify the reasons behind social activity. Signals will be available as part of uberVU’s already popular social media dashboard.

VivaKi’s dedicated R&D unit for next generation advertising practices and products – and BlueKai – the world's most connected customer data cloud for data management, analysis and activation – have co-developed a new data platform called Audience Insights that will provide marketers with unmatched scale, data aggregation capabilities and safety standards. The announcement was made earlier today at the 2012 iMedia Agency Summit in Colorado Springs, CO.

[x+1], www.xplusone.com, announced DMP QuickStart, a program that enables marketers to experience the benefits of a leading enterprise data management platform (DMP) more quickly and cost-effectively than others on the market today.

[x+1], www.xplusone.com, announced the creation of a first-of-its-kind Experience Developer Partner Program (http://bit.ly/JqBX2W), designed to equip creative agencies to help their marketing clients build data-driven, multi-touchpoint campaigns and bridge the gap between creative, audience-driven media and direct customer touchpoints.

The American Advertising Federation (AAF) Tenth District has announced that Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S. 1, and its agencies have been selected as the 2012 Innovation and Leadership in Advertising (ILA) Award recipient for outstanding work in advertising. The award recognizes Samsung and its agencies for their commitment to producing ground-breaking and inventive advertising programs.

Vizu Corporation, an online ad technology company that enables advertisers and publishers to measure and optimize Brand Lift in real-time, today announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. In recent weeks, the company has partnered with 33Across, BuzzFeed, BlogHer, and others to benchmark the effectiveness of brand advertising using social media tactics ranging from blogging to leveraging the social graph, from marketers such as Jones New York, GE, and Mary Kay Inc.

DMG (DSNR Media Group) – a leading provider of digital advertising solutions for online, mobile, and video, announced today that Traffiliate for Mobile, DMG's platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive experience in mobile advertising, serving over 10 billion impressions monthly, this anti click fraud capability identifies unwanted clicks that can result in savings of tens of thousands of dollars every month for mobile advertisers. In addition to reducing costs, this software provides a more accurate assessment of clicks, leading to better planning and more effective campaign results.

Following its successful launch to create new MOO.COM cards using personalized Facebook card designs, themes and information, MOO.COM today announced a new, free offer that allows businesses to create eye-catching cards based on their Page.