Ad Products

140 Proof, the leading social ad platform for Twitter and Facebook, launched a new in-app social video ad unit that enables brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. This is the first time advertisers will be able to serve video content to consumers within their favorite social apps.

LiveIntent, the platform for buying and selling email ad inventory exactly like display, today announced it has launched LiveCertified, an alliance program for email service providers (ESP) and other email marketing ecosystem partners. The program is designed to help ESPs and data partners stay up to date on the latest email ad serving and revenue generation technology available through LiveIntent. It also ensuresthat mutual clients are able to implement LiveIntent LiveTags with ease, making real-time advertising in email a turnkey and profitable solution for LiveCertified partners and their clients.

ChoiceStream, a leading innovator in targeted advertising and marketing solutions, announced the launch of CRUNCH Active Audience, a solution developed with advertising agency Hill Holliday that enables marketers to target hard-to-qualify audiences based on shared attitudes, psychographic profiles, or affinities towards specific brands or products.

Digital marketing intelligence provider AdGooroo (www.adgooroo.com) unveiled Industry Insight, a versatile search marketing dashboard that provides advertisers and agencies with instant access to the world’s largest search intelligence database, including years of proprietary pay-per-click (PPC) data on virtually every industry and advertiser.

Krux (krux.com), the technology leader in cloud-based consumer data solutions, today announced the public release of Krux Apps, a suite of audience, performance, and revenue optimization tools built for smaller websites. Krux Apps helps website operators deliver faster pages and safer web experiences; identify, understand, and engage with their most valuable users; and drive more revenue from advertising.

PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.

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