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Adverty Is Granted Second Us Patent for in-Game Ad Viewability Technology

Adverty AB (publ) has been granted a second patent by the United States Patent and Trademark Office for its in-game ad viewability technology. The...

Adelphic Accelerates Platform Innovation

Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers IRVINE, Calif. -- Viant®, a people-based advertising software...

USSI Global Makes Strategic Investment with Software Company AdMobilize to Drive Digital Signage Installations...

Miami, FL - AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real-time, fully-anonymous AI, and USSI Global, a turnkey provider of customized network, broadcast,...

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON – Leading video...

Residential DOOH Brand Vertical Impression Partners with Rogers Sports and Media

New sales partnership creates unique opportunities to mix cutting-edge DOOH ad tech with multi-channel advertising buys. Edmonton: Canada’s largest residential elevator advertising company, Vertical Impression...
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Aisle Rocket Launches Incremental Lift Tool for Facebook Advertising

FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative...
Ad Tech Daily

TVSquared’s ADvantage XP First to Bring Standardized, Cross-Platform Measurement & Outcomes to TV

Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced...
Ad Tech Daily

World Cricket Championship Inks Exclusive Deal with In-Game Ad Solution Provider Anzu.io

India: Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for...

SkipQuest Ad Tech Makes Skipped Ads More Effective Than Completed Ads

SkipQuest Ad Tech Skip Feature Engagement Solution Lifts Ad and Brand Recall by 3-5X LOS ANGELES - Ad Revenue Solutions, Inc. has announced the launch...

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