Ad Products

Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement NEW YORK - The Interactive Advertising Bureau (IAB) announced an update to the “Digital...

Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants AUSTIN, Texas - Click Forensics, Inc., the industry leader in audience verification...

VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior SAN FRANCISCO - VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online...

eCommerce Ad Platform Earns Click Quality Accreditation From ImServices Group, Certifying Compliance With IAB Click Guidelines SAN JOSE, Calif. - eBay AdCommerce (www.adcommerce.com) announced the...

Industry Vets, Mike Loftus and David Ozer, to Join Management Team MOUNTAIN VIEW, Calif. - iPOWOW!, a developer and service provider of market research tools...

SEATTLE - AdReady, a pioneering technology company that makes display advertising accessible to advertisers of any size, announced that it is a winner in...

Consumers Earn Virtual Currency By Shopping Online, Publishers Gain New Revenue Channel ‘Shop & Earn’ Gives Users a Safe and Secure Way To Earn Virtual...

New Contract Solves One of Industry’s Biggest Business Challenges NEW YORK - Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,”...

PubMatic's Best-in-Class Ad Revenue Acceleration Technology Continues To Provide The Most Significant Results To The Web’s Top Publishers PALO ALTO, Calif. - PubMatic (www.PubMatic.com), a...