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Hothand Wireless Next Generation Mobile Advertising

MISSION VIEJO, Calif. - Hothand Wireless announced expansion of their university merchant network at UCLA. Mobile marketing is hot and now at UCLA, and...

comScore Announces Launch of comScore AdEffx Suite for Digital Advertising Effectiveness

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both...

Audience-Based Sales Now Drive 10% of Online Advertising Revenue for Web’s Premium Publishers

the Rubicon Project's Targeted Audience Program empowers Web publishers and sales channel partners to build customized audiences and sell more secondary premium inventory to...

Media Agencies and Advertisers Select the AdSide Ad Network to Run Pay Per Click...

Advertisers See Success with Premium Ad Network Run Campaigns for Online Education, Insurance, and Financial Services Products NEW YORK - AdSide, a premium pay-per-click ad network,...

IMN | Sales in a Click Generates Over $1M in Sales for ProStores Customers,...

Sales in a Click helps Web merchants effortlessly drive sales to their online stores with easy customer e-newsletters – built and sent automatically each...

Click Forensics Enhances Yahoo! TQ Score Prediction

New Capabilities Help Ad Networks Adjust to Traffic Scoring Changes; Predict Sources Likely to Receive Low YTQ Scores Search Engine Strategies Chicago 2009 CHICAGO - Ad...

Goodmail and ClickMail Marketing Partner to Help Email Marketers Increase ROI

ClickMail Marketing to Resell Goodmail CertifiedEmail to Ensure Best Practices Approach to Online Reputation Optimization and Improvement MOUNTAIN VIEW, Calif. & FOSTER CITY, Calif. -...

ClipSync and Boxee Join Forces to Deliver Interactive Social TV Features to Video Content...

* TV and Movie Content Providers can make Shows More “Social” with Embedded Interactive Features * Consumers can Watch Content While Interacting with Friends –...

Yahoo! Introduces Ad Interest Manager

Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience WASHINGTON - Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer...

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