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the Rubicon Project’s Q4 Market Report Finds Opportunity Amidst Recession Woes

Bucking the Trend: CPMsStay Flat While Revenue Rises IAB Summit LOS ANGELES - the Rubicon Project, an advertising technology company focused on global ad network optimization,...

Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable

Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...

PubMatic Offers Ad Networks On Demand International Inventory With Expanded AdFlex Campaign Fulfillment Service

Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides...

ExactTarget Launches Reseller Partner Program

Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program INDIANAPOLIS - ExactTarget, a leading provider of on-demand email and one-to-one marketing...

FatTail Introduces PageGage Online Ad Sales Optimization Software

Increases Direct Ad Sales and Profitability for Online Publishers WOODLAND HILLS, Calif. - FatTail Inc. announced PageGage, sales optimization software for online publishers that want...

Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution

Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK - To be successful in...

Ads Come Alive as Advertisers Boost Relevancy for Higher ROI

Eyeblaster Tool Makes Adverts Easily Adaptive at Any Time NEW YORK - Eyeblaster announced Smart Versioning, an intuitive tool that empowers media and creative professionals...

The AJC Launches AJC Media Solutions

Change Fully Leverages AJC’s Multimedia Capabilities and Paves New Path in Industry ATLANTA - The Atlanta Journal-Constitution (AJC), the local leader in digital, print and...

Brand.net Launches Quality Certification Platform; Provides Brand Advertisers with the Highest Quality Inventory Available...

Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet...

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