YuMe Enhances Its Placement Quality Index With Brand Safety Metrics
Offers Brand Marketers an End to Site List Parity by Indexing the Value of All Video Advertising Inventory Across All Metrics That Drive Brand...
Nielsen Catalina Solutions Launches AdVantics On Demand for TV
Purchase Behavior Based Single Source Platform to Play Key Role in Media Activation
CINCINNATI - Nielsen Catalina Solutions launches its signature single source software offering, AdVantics on...
Xaxis Introduces Xaxis Premium Programmatic Buying Solution to Canadian Market
Product Provides Advertisers with Unparalleled Access to Premium, Brand-Safe Inventory Across More than One Hundred of Canada’s Top Media Properties
TORONTO - Xaxis, the world's largest...
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network
NEW YORK - The ads on your Facebook mobile News Feed are about to get even...
Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau...
Moasis Granted Patent Rights for Hyper-Local Geo-Grid Technology in Singapore
Moasis™ announced today it has been granted patent rights for the Moasis Geo-Grid™ intelligent location engine in the Republic of Singapore. Moasis anticipates activating its hyper-local mobile advertising platform within the region in the next 45 days.
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