Ad Products

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.

New AdHaven® Bullseye™ allows marketers to precisely target mobile advertising using proven purchase-based data and measure actual in-store sales lift, solving the core problem...

Nuance Turns One-Way Mobile Advertising into an Intelligent and Engaging Two-Way Conversation BURLINGTON, Mass. - Nuance Communications (NASDAQ: NUAN) unveiled Voice Ads, an innovative new mobile...

DMG (DSNR Media Group) – a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the Traffiliate landing page optimization and management platform as a self service solution for advertisers, agencies and affiliates. Traffiliate, which already serves 8 million clicks daily for its customers, increases conversion rates by an average of 30 percent. The platform profiles campaigns’ traffic, and then serves the best performing landing page to each user profile. In addition to optimizing the most significant phase of the online sales process, Traffiliate includes advanced tracking and unified reporting across multiple platforms to optimize campaign management and effectiveness. Traffiliate is now available with a 30 day free trial.

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

New solution enables marketers to reach the social audiences of publications already in their media mix with highly-targeted social ads. Social ads are a powerful...