Time Inc.’s Viant to Acquire Adelphic
Adelphic’s Self-Service Programmatic Capabilities Bolster Viant’s People-Based Offerings
Combination Will Create the Industry’s First People-Based Demand-Side Platform, Powered by Over 1 Billion Registered Users Globally
NEW YORK,...
Taveo Announces Availability of Its Innovative Click Tracking and URL Management Service
Minneapolis, MN – Taveo, a leading provider of click tracking and URL management services, announced today the general availability of its full product suite....
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in...
IAB Tech Lab Releases Dynamic Content Ad Standard to Deliver More Relevant Ads to...
In Public Comment, New Schema Allows Real-Time Assembly and Rendering of Creative Assets Based on Audience Data
NEW YORK - The IAB Technology Laboratory released for...
The Media Trust Confirms Its Clients are 100% Compliant with the Trustworthy Accountability Group’s...
The Media Trust’s suite of SaaS-based services conducts continuous, real-time quality assurance checks on each ad tag’s technical and creative components, ensuring they are...
Adacus Goes Beyond DCO with Latest Release at DMEXCO
Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6
COLOGNE, Germany - Adacus today announced...
The Adhese Gateway: A Proven, Better Alternative to Header Bidding
Header bidding is hot. But are the high expectations justified? With the Adhese Gateway, Belgian company Adhese, which specialises in ad-serving technology, is bringing...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting
LOS ANGELES & NEW YORK - OpenX, a global leader in driving superior monetization...
Brightcom Integrates GeoEdge and Forensiq to Reinforce Viewability and Ad Traffic Quality
REINFORCING THEIR COMMITMENT TO ENHANCE HIGH QUALITY ADS AND FIGHT CLICK & CONVERSION AD FRAUD, AND MALVERTISING
NEW YORK, N.Y — Brightcom, a leading global ad...
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