BuzzLogic Upgrades Its Conversational Media Planner with Improved Analysis, Insights and Scale
“BuzzPlanner” helps advertisers instantly improve brand metrics and ROI at scale, leveraging online conversations with custom, rich and standard media placements
Enhanced input – system...
[x+1] Elevates Leon Zemel, Greg Pier As It Looks To Grow Its Core Media...
NEW YORK - Online targeting platform leader , www.xplusone.com, announced it has promoted Leon Zemel to the position of Chief Analytics Officer and Greg...
IAB, ANA & 4A’s Join Forces to “Make Measurement Make Sense”
Leading Trade Groups Take on Top Industry Challenge; Bain & Company and MediaLink engaged to support the effort
PALM SPRINGS, Calif. - Three advertising trade...
Reactivpub Launches the “Cost Per Fan” Advertising Model
Paves the Way for Facebook ROI Monitoring by Launching the Market’s First Ever Solution for Measuring the Impact of Fans
SOPHIA ANTIPOLIS, France - How...
Commission Junction Proves There Are Many Ways To Drive Calls And Measure ROI
CJ PayPerCall Drives Millions in Commissions and Revenue for Advertisers and Publishers.
SANTA BARBARA, Calif. - Commission Junction, a division of ValueClick, Inc. (Nasdaq: VCLK),...
Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising
New study proves the power of hyperlocal online ad targeting in driving sales
SUNNYVALE, Calif. - Yahoo! Inc. (NASDAQ: YHOO) announced the launch of Yahoo!...
[x+1] Hires New Product Management Team
Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development
NEW YORK - Online targeting platform leader...
[x+1] Raises $10 Million in Funding Round Led By Intel Capital
Latest Investment Will Enable Expansion of ’s Digital Marketing Hub That Empowers Marketers and Agencies to Reach Customers and Prospects across All Digital Touchpoints
NEW...
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
LONDON - The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of...
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