AOL Launches Advertising.com Ad Desk Beta: Advertising.com’s Open-Access Platform
Advertising.com Ad Desk Beta Opens Access for Advertising Agencies and Advertisers
NEW YORK - AOL Inc. (NYSE:AOL) launched a beta version of Advertising.com Ad Desk,...
Omniture Online Marketing Suite Advances with New Analytics and Optimization Capabilities
Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable...
Anchor Intelligence Launches ClearMark for Keywords to Optimize Bids
eBay Among Anchor’s First Customers to Improve Keyword Bidding Strategy
MOUNTAIN VIEW, Calif. - Anchor Intelligence, the leading traffic quality solutions provider, announced that it...
Top 10 Converting Websites Challenge Conventional Wisdom
Research from Nielsen and SeeWhy Reveals a 23 Percent Average Conversion Rate for Top 10 vs. 2-3 Percent for Typical Ecommerce Sites
ANDOVER, Mass. -...
24/7 Real Media and Maxifier Announce Display Optimisation for Inventory Revenue Maximisation
Open AdStream Optimisation Powered by Maxifier Improves Web Publishers’ Ability to Prioritise and Enhance Campaign Performance
NEW YORK - 24/7 Real Media, Inc., the leading...
Mpire Adds Proactive Ad Blocking And Real-Time Alerting Capabilities To Award-Winning AdXpose Suite Of...
AudienceScience Leverages AdXpose to Help Protect Clients' Brands
Mpire Partners With comScore to Enhance AdXpose’s Demographic Campaign Performance
New York City – Mpire, the market-leading advertising...
Auditude Announces Online Video Advertising Partnership with Comcast Interactive Media
PALO ALTO, Calif. & PHILADELPHIA - Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media...
the Rubicon Project Offers Web Publishers Global Insight into Their Ad Space
VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners
LOS ANGELES - the Rubicon Project, the Internet advertising...
PubMatic Launches Expansive New Platform Giving Publishers More Opportunities to Monetize Both Non-Guaranteed and...
PubMatic Premier Includes Comprehensive Yield Analytics, the Industry’s Most Advanced Brand Control Capabilities, and the Ability to Understand and Monetize Audience Data
NEW YORK -...
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