ROI Measurement

First-of-its-Kind Offering Bridges Best of Web Analytics and Email Marketing for Fully Integrated Approach to Optimizing Marketing Campaigns DURHAM, N.C. & RAMAT GAN, Israel -...

NEW YORK - Reportlinker.com announces that a new market research report is available in its catalogue, US Advertising Spending: The New Reality. Countries covered: United...

NEW YORK, NY - Beezag (www.Beezag.com) has officially launched its NEW exclusive invite-only online and mobile advertising platform that is revolutionizing the world of...

Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns Chicago, IL – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced...

Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO - AdGooroo (www.adgooroo.com), a...

Web-Based Solution Recommends TV Campaigns Based on Matching of The Advertising Households Receive With Products They Actually Buy TRA Continues its Innovation by Becoming the...

Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe NEW YORK & LONDON - The Nielsen Company announced that...

Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...

Summit Sessions and Technology Showcase to Help Arizona Marketers Build Their Marketing Plans for the Future PHOENIX - Join the Business Marketing Association (BMA) Phoenix...