Header Bidding

Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool ATLANTA – PubWise, a smarter header-bidding technology company providing a...

LOS ANGELES - MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new offering that brings the transformational...

Premium publishers report yield, monetization, and management benefits from video header bidding New York - AppNexus, the world’s leading independent advertising technology company, today announced...

Advertisers leverage private marketplaces (PMP) to enhance quality of mobile investments REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform (SSP) for an open digital...

Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. - PubMatic,...

New paper to provide insight into how auctions work amidst programmatic advertising industry transparency discussions REDWOOD CITY, Calif. - PubMatic, the automation solutions company for...

Focus on Header Bidder Technology and Customer Service Pays Off SINGAPORE - PubMatic, the automation solutions company for an open digital media industry, announced that its...

New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK - The...

-- Solutions are built to support prebid.js, the industry’s most widely-adopted, open source header bidding wrapper -- New York - Video ad tech company Unruly and...