Ad & Media Strategies

First-ever Research Project Taps Media Planners and Buyers for Insights into Buying Ads on Internet Video EMERYVILLE, CA –March 19, 2008 – Exponential™ Interactive, Inc.,...

NEW YORK, March 18, 2008 – Eighteen minutes may not seem like much time—but it’s long enough to turn you from an interested spectator...

Entrieva Changes Company Name to LucidMedia and Creates High-Value Online Ad Inventory With Patented ClickSense Contextual Advertising Engine RESTON, Va., March 18, 2008 (PRIME NEWSWIRE)...

Agreement enables integration of in-game advertising and premium video game content into long-term campaign planning and media buying processes. REDWOOD CITY, Calif., and NEW YORK...

SAN FRANCISCO–(BUSINESS WIRE)–BrightRoll, Inc., the world’s largest video advertising network, today announced a proprietary HD advertising unit, a first-of-its-kind ad network offering that allows...

Agreements set to expand MIVA's mobile Pay-Per-Click distribution across the U.S. and U.K. NEW YORK - March 12, 2008. MIVA Media, a leading digital advertising...

New Entity Offers UK Brand Advertisers Opportunity to Deliver Targeted Ads with Scale and Accuracy Irvine, Calif. and London -- March 12, 2008 -- Specific...

New York, NY – March 12, 2008 – TRAFFIQ™ - The Internet Traffic Exchange, today announced it has been nominated for the prestigious 2008...

Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More NEW YORK, NY...