Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities
Quotient’s advanced media measurement now allows advertisers, retailers and agencies to holistically evaluate campaign performance across channels to impact on sales in near real-time
MOUNTAIN...
LG Ads Bolsters Leadership Team As Demand Escalates for CTV and Cross-Screen Advertising
PALO ALTO, Calif. -- LG Ads, a leader in cross-screen media and measurement solutions for convergent TV, today announced the appointment of Raghu Kodige...
Kochava Announces New Executive Appointments
Record Growth Over the Past 18 Months Catapults the Company’s Expansion
SANDPOINT, Idaho -- Kochava, the leading real-time data solutions company for omni-channel attribution and...
yellowHEAD’s Technology Platform Recognized as Product of the Year in 2021 Sales and Marketing...
yellowHEAD was honored for its innovative technology platform, Alison, which delivers AI-driven insights to maximize ad creative performance
NEW YORK and TEL AVIV, ISRAEL —...
Impact Celebrates One Year in Germany as It Continues Its Strategic Expansion
Impact’s ongoing European growth is serving an expanding roster of clients in the DACH region
London, UK: The world's largest partnership automation company, Impact, which...
Covatic Partners With CACI to Enable Ground-Breaking on-Device Acorn Segmentation
The news follows hot on the heels of Covatic’s launch of A-Type, a sustainable solution to the digital advertising industry’s ID and privacy challenge
London,...
Microsoft Renews Global Contract with Xandr
A focus on premium video and omnichannel monetization drives long-term relationship into the future
NEW YORK -- Xandr today announced the renewal of a global contract...
Vistar Media Secures $30M Series B Investment from Lamar Advertising Company
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines
NEW YORK -- Vistar Media, the leading global provider of...
CTV Ad Server Publica Launches Elea AI, a New Solution Utilizing Machine Learning to...
Palo Alto based CTV Ad Server Publica today released a new solution that lets streaming publishers harness the power of Artificial Intelligence (AI) to...
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