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madvertise Manages 25 Billion Mobile Ad Impressions and Guarantees 24/7 Uptime

with Aerospike Database Utilizing Hybrid DRAM and Flash Memory New case study explores how madvertise’s Decision Engine responds within milliseconds and maintains predictable performance even...

Broadcast Interactive Media Spins off MdotLabs

New AdSecure Platform Will Help Advertisers and Publishers Avoid Invalid Traffic and Assure Ad Campaign Security Founders Say Phony Traffic Costs Major Brands/Publishers More Than $10...

IAB Releases Quality Assurance Guidelines 2.0

Industry Input and Public Comment Augments QAG Program, Revised Guidelines Promote Brand Safety & Solidify Trust Throughout Interactive Advertising Landscape NEW YORK - On the heels of...

IPG Mediabrands Launches New Division to Help Brands Act as Publishers

Mediabrands Publishing To Be Helmed By Ex-BBDOers Mark Himmelsbach and Teddy Lynn NEW YORK - In an effort to strengthen their capability in real time storytelling,...

MediaShift Launches Next-Generation Mobile Engagement Platform for the Travel Industry

Advertisers Can Reach More Than 7.5 Million Engaged and Qualified Travelers on Mobile Devices Mobile Media Summit 2013 CHICAGO - Mobile Media Summit 2013, MediaShift booth #11...

SoMedia Networks Introduces SoMedia Enterprise Platform – Expands Cloud Based Video Production to Large...

VANCOUVER, British Columbia - SoMedia Networks (TSX-V:VID) (“SoMedia,” “the Company”), the pioneer of globally scalable cloud-based video production solutions, is pleased to introduce SoMedia Enterprise, its...

MeetMe Launches New Native Advertising Capabilities on Android

Continues Mobile Advertising Momentum and Provides Advertisers New Options for Connecting with MeetMe Users NEW HOPE, Pa. - MeetMe, Inc. (NYSE MKT: MEET), the public market...

Jumptap MobileSTAT Reports iPhone, iPod Touch Top Devices for Hispanics

Report Summarizes Mobile Insights About Hispanics BOSTON - In its newly released July MobileSTAT, Jumptap, Inc., the leading unified audience platform, reports on top mobile trends for Hispanics,...

YuMe Celebrates Initial Public Offering and First Day of Trading on the New York...

NEW YORK – Redwood City, Calif.-based YuMe, a leading independent provider of digital video brand advertising solutions, opened for trading today on the New York...

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