Ad & Media Strategies

Mail Online, the world’s largest global newspaper website, today announced the appointment of two experienced U.S. digital executives to run ad sales and marketing, signaling an emerging strategy to monetize its strong audience growth in North America. Rich Sutton will oversee advertising as Chief Revenue Officer and Sean O’Neal will head marketing as Global Chief Marketing Officer.

Operative Media, Inc., a global advertising software and services company, today announced the appointment of Lorne Brown as the company’s new CEO. Brown co-founded Operative in 2000, has served as a member of Operative’s Board of Directors and has been a critical driver of business development since then. Brown succeeds R. Michael Leo, Operative’s CEO & President since 2004. Leo will continue to serve as a strategic advisor to Operative and will remain a member of Operative’s Board of Directors.

Billions of ad dollars are spent every year, attempting to connect brands with customers. With the explosion of mediums and channels, marketers are challenged with an incomplete picture of where their customers are, how to reach them, and where to most effectively spend media dollars that drive sales.

PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed additional capabilities including enabling ad creation in minutes, following the company’s acquisition of digital ad technology company, Rovion. PointRoll now offers Composer, a self-service, web-based ad creation technology formerly from Rovion that is being integrated into PointRoll’s OnPoint Platform, PointRoll’s premiere ad creation, delivery and measurement platform. The new tool empowers anyone to produce and deliver rich, interactive display ads in both Flash and HTML5, including video and mobile, in minutes and without knowing a single line of code.

Leading digital advertising solution provider Delta Projects opens an office in Amsterdam and brings the Nordic demand-side platform (DSP) success to the Dutch market. Delta Projects provides media agencies with an audience based automated buying platform that is integrated to local media as well as RTB- and ad-exchange platform.

comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 30 days of the November–December 2012 holiday season. For the holiday season-to-date, $20.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. Tuesday, November 27 reached $1.26 billion, while Wednesday, November 28 reached $1.11 billion. Monday and Tuesday of this past week currently rank as the two heaviest online spending days in history, with the Tuesday total slightly outpacing that of Cyber Monday 2011.

Marin Software, provider of the leading digital ad management platform for advertisers and agencies, announced two new C-level appointments. Peter Wooster was named Chief Revenue Officer and Nancy Kato was named Chief People Officer as Marin Software continues its rapid growth.

AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing programmatic (RTB) arenas.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the U.S. Beta release of MMX® Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, this revolutionary product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which includes websites, apps and video content accessed from multiple devices.