RTB House Wins Silver Stevie® Award for Innovation
RTB House was named the winner of a Silver Stevie® Award in The Most Innovative Company of the Year - Up to 2,500 Employees...
IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications...
Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB
Testing to Be Conducted by Centro, Oath, Rakuten, Sharethrough, SpotX &...
RTB House Wins The AIconics Award in Best Application of AI for Sales and...
NEW YORK — RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018...
RTB House Bids on Innovation, Opening AI Marketing Lab
RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will...
Large Digital Ad Spenders Reducing Programmatic Ad Outsourcing in Favor of In-House Capabilities
Centro and Advertiser Perceptions Survey Shows What Advertisers Want from Programmatic Advertising; Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad...
Five Ways to Achieve Easy Advertising in the Programmatic Age
Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...
Fyber RTB Reaches Key Milestone in Quality Improvements by Reducing Non-direct Traffic Sources to...
New York City, NY - As a continuation of Fyber’s ‘Keeping it Clean’ group-level initiative, Fyber RTB, a leading video supply side platform and...
mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal
mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile.
As big publishers embrace open RTB to sell their inventory programmatically, without...
BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up...
BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply...
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