RTB Advertising

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that it ranked 20th on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad exchange, adhance media. The private ad exchange now comprises more than 500 local, hyper-local and major city newspapers and broadcast sites nationwide including Schurz, Morris Communications, The Seattle Times, CNHI, The Ogden Newspapers, Inc. and TheColumbus Dispatch. adhance media now provides agencies and advertisers with a wider national reach with locally-targeted audiences.

SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, today announced it has added significant mobile inventory and a number of new features to its ad-buying solution. Through integrations with MoPub, Nexage, Smaato and TapIt, SiteScout will provide its customers with more than 30 billion mobile impressions per month, making it the world’s largest self-serve mobile DSP.

Ad marketers and agencies seeking new options to boost remarketing performance will now be able to do so by leveraging Netmining’s audience targeting solution to access Facebook® Exchange. Netmining is in a set of third party ad tech companies that have integrated their systems to the Facebook® Exchange in order to deliver more robust services to their clients and partners.

IndexPlatform (www.indexssp.com), a global sell-side platform by Casale Media (www.casalemedia.com), today released a report entitled, Index Quarterly Report, which found significant growth in real-time bidding (RTB) activity on its platform. According to the report, the overall number of impressions bought via RTB on its platform increased 28% between the first and second quarters in 2012, further proving that the RTB model is one of the most powerful media trading vehicles.

IgnitionOne, the global leader in digital marketing solutions, today announced the addition of Facebook Exchange within its Digital Marketing Suite (DMS). This new functionality expands the integrated cross-channel capabilities of the DMS, the industry-leading digital marketing solution that centralizes marketing efforts into a single platform.

PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced the results of a commissioned Forrester Total Economic Impact Study performed on four PubMatic clients which revealed a three-year risk-adjusted ROI of 334%; 30% lift on eCPM for discretionary inventory through RTB; and 50% incremental lift by leveraging a Private Marketplace strategy with use of the platform.

Moasis™ introduced Localist Direct™, a new program through which qualified publishers use the Moasis Intelligent Location Engine with the Geo-Grid™ core for mobile advertising exclusively within their own networks. Localist Direct publishers can take advantage of the reach and ease-of-use of the Moasis Geo-Grid to increase revenues exclusively for their own publications and web sites.

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.