RTB Advertising

Nanigans, Inc., developer of a market-leading Facebook® advertising software, announced its support for Facebook Exchange. Facebook Exchange allows marketers to buy ads on Facebook via real-time bidding.

Criteo, the global leader in performance display advertising, today announced support for Facebook® Exchange, which enables real-time bidding on Facebook.

Xaxis, the world's largest audience buying company, announced today the launch of support for comprehensive ad buying and analytics capabilities for Facebook Exchange (FBX), Facebook’s recently launched real-time-bidding (RTB) system. Fully integrated into the FBX platform, Xaxis’ Social Analytics Suite provides its advertisers with the opportunity to buy Facebook display inventory, enabling seamless coordination between their Facebook ad buys and the rest of their digital media spend. Robust performance and attribution data for FBX campaigns will be available via the company’s new Xaxis Social Analytics Suite.

The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

PubMatic (www.PubMatic.com), the digital media platform company for publishers, today announced the appointment of Dan Rapaport to the position of VP of Product Management, based in Redwood City. Rapaport will be responsible for setting PubMatic’s product strategy and defining the product roadmap and agenda. He will be working closely with the PubMatic engineering team and our publishing clients globally to develop products that best meet their needs.

Offering rich interactions with viewers, video represents one of the most powerful marketing tools available to online advertisers. LiveRail is the leader in video advertising technology, delivering solutions for publishers, ad networks, and advertisers to deliver, manage, track, and optimize their video ad campaigns.

Quantcast, an audience measurement and targeting provider for advertisers and publishers, has appointed Matt White as Director, Agency Sales. White joins the company from Yahoo! where he was previously Group Director responsible for all display and search business with WPP agencies. Prior to that, White was head of mobile sales for Channel 4.

CyberWing Corporation (CyberWing), a media representative for Japan’s leading Internet Service Providers (ISPs) and a subsidiary of NEC BIGLOBE, Ltd. (BIGLOBE), and OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced a major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets. This multi-year partnership is expected to launch in the second half of 2012.