RTB Advertising

Digital Agency Ciceron Leverages Custom Targeting Capabilities to Gain Highly Relevant Ad Exposure for Upcoming Warner Brothers Records Album Release LOS ANGELES & NEW YORK...

Sweden’s largest publisher consortium adopts a full stack approach to their programmatic strategy STOCKHOLM - PubMatic, the automation solutions company for an open digital media...

Tipico chooses Adform to exclusively provide all ad serving technology, centralizing data for all digital advertising needs and builds foundation for an in-house data-driven...

A revolutionary automatic alerting technology based on real-time social media analytics that maximises the impact of digital marketing campaigns Paris: Vigiglobe, the specialist in real-time...

Q2 touts new highs in programmatic impression volume; viewability increases and non-human traffic continue to decline London - The Accordant Media “Programmatic Media Market Pulse:...

Over 300% growth in header bidding year-over-year 180% growth in mobile volume year-over-year Over 50% of OpenX total global volume is now mobile LOS...

Breaks Down Charges of Programmatic Ad Technology Services During a Bid Request or Response NEW YORK, NY – The Interactive Advertising Bureau (IAB) released the IAB...

ID will help with efforts to bring transparency to digital ad supply chain; sovrn assisting Trustworthy Accountability Group in developing industry-wide Payment ID system BOULDER,...

In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory...