RTB Advertising

SiteScout, the world’s leading self-serve demand-side platform (DSP) for buying online advertising, today announced it has added significant mobile inventory and a number of new features to its ad-buying solution. Through integrations with MoPub, Nexage, Smaato and TapIt, SiteScout will provide its customers with more than 30 billion mobile impressions per month, making it the world’s largest self-serve mobile DSP.

TORONTO - comScore's digital audience measurement data released in December 2012 shows AcuityAds Inc among the top performers for display advertising reach in Canada (Key...

Former Head of Sales at 24/7 Real Media to be first employee in Italy LONDON - Leading advertising automation company Rubicon Project® has selected Patrizio Zanatta,...

New video capability is powered by unique retailer, manufacturer and e-commerce data BOSTON - OwnerIQ, the inventor of Path to Purchase Media, has announced the launch...

AdTheorent’s Real-Time Learning Machine™ Delivers Massive Lift in Real-Time Bidding Campaigns for Leading Brands; New Paradigm in Big Data Analytics for Mobile Marketers NEW YORK - AdTheorent,...

Rubicon Project®, the leading digital advertising technology company for the comScore 500, reveals a look at the top global buying and selling activity on its real-time trading platform, REVV. In Rubicon Project’s first quarterly global Marketplace Report, top advertisers spending through real-time bidding included AT&T, American Express and Toyota. AT&T also topped the list for the U.S. market, but on that list American Express came fourth, after Toyota and Sprint.

OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising revenue products and services, today announced it has completed a $22.5 million Series E funding round.

Casale Media, (www.CasaleMedia.com), an online media technology company, today announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media’s private marketplace, adhance media, and Casale Media’s own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform.

The global online advertising industry is on the brink of a revolution. Around the world, real-time bidding (RTB) is transforming the business of display media by allowing marketers to bid for individual online users’ ad impressions in real time while paying only what they want. Leading the charge in Japan is So-net Media Networks, an arm of So-net Entertainment Corporation, which offers of one of the country’s leading advertising distribution services.