RTB Advertising

Think Realtime, which provides advertisers with an infinitely scalable, fully automated system that optimizes the purchase of RTB-enabled banner inventory, has named Chris Smith, former President of VIBE Lifestyle Network, to the newly created position of Senior Vice President, Sales and Marketing. Based in Think Realtime's New Jersey headquarters, Mr. Smith will drive revenue and build a national sales team.

Zenovia Digital Exchange (www.zenoviaexchange.com), which launched its next-generation exchange platform for digital display ads earlier this year, today began deployment of patent-pending “Velvet Rope” technology that eliminates poor or potentially fraudulent traffic from entering its marketplace.

New case study explores how SiteScout averages 1-millisecond response times and ensures continuity across three data centers using Aerospike MOUNTAIN VIEW, Calif. - The rise of...

Company Offers Latest Details on Innovative New Tools and Programs That Help Patrol and Protect Its Massive Real-Time Trading Platform For Buying and Selling...

Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK - Adform, Europe’s leading advertising technology platform, has appointed Holger...

ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company's advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.

Criteo, the global leader in performance display advertising, today announced support for Facebook® Exchange, which enables real-time bidding on Facebook.

The market's most advanced contextual targeting for advertising, offered by ADmantX, is now available to AppNexus platform members as an AppNexus App. ADmantX, the next-generation...

OpenX’s Strong Growth and Future Potential Recognized in Annual Forbes List LOS ANGELES - OpenX Software Ltd. (OpenX), a global leader in digital and mobile advertising...