Ad Metrics

Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales CHICAGO --...

Instantly Understand TV’s Total Value and ROI EDINBURGH, Scotland & NEW YORK -- The impact of TV spots extends far beyond the minutes and hours...

- New senior hires to lead the development of eBay’s adtech and insight-led offer - In-housed sales team to give advertisers and agencies greater access...

Taboola doubles down on data, partnering with global and local third party data providers to allow brands to better target campaigns TOKYO -- Taboola, the...

CINCINNATI, OH  – Claritas®, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric®, a media...

New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK --...

Marks important step forward in “one order, one report” ad buying across all video Greater automation and holistic, results-driven advertising delivery will open up access to TV...

Comcast Spotlight, the advertising sales division of Comcast Cable, today released a research whitepaper entitled, The New TV: Redefining Video for Viewers and Advertisers. The paper explores...

New Partnership With Roku, Integrations With Adobe Analytics and Enhanced Search Capabilities Advance Connected Experiences in Advertising LAS VEGAS -- Adobe (Nasdaq:ADBE) announced a partnership...