Ad Metrics

London, UK - Publishers using FreeWheel's video monetisation platform now have a simple solution for verifying and protecting their digital video inventory. Today, Integral...

‘Proximity Campaigns’ integrates with multiple footfall tracking tools and provides insights into incremental campaign impact. mediasmart Mobile has released new footfall tracking capabilities which allow...

FOOTHILL RANCH, Calif. - LKQD Technologies, a leading video advertising infrastructure provider within Nexstar Digital LLC, which is owned by Nexstar Media Group, Inc....

TVSquared Opens Tokyo Offices to Support Fast-Growing Customer Region TVSquared, the gold standard for TV performance analytics and optimisation, announced the opening of TVSquared Japan. The...

Volume of Unique Creatives Captured Jumps more than 15% with Integration of Panel-Based Digital Ad Collection CHICAGO - To better help advertisers understand digital advertising...

New, free solution allows all marketers to gain transparency into the performance of their Facebook advertising efforts NEW YORK -- Unified, the leading social advertising...

NEW YORK - S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV)...

Clicktool announces the launch of its advanced ad tracking platform that provides optimal data security and custom traffic analytic reports to marketers managing their...

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand’s equity and investment across all inventory types/media channels London...