Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising
Cost Per Click Based Advertising Models Fail to Monetize the Full Impact of Online Ad Exposures for Publishers
RESTON, VA, November 17, 2008 – comScore,...
Ringleader Digital Redefines Mobile Advertising with Groundbreaking Tracking of Individual User Activity Across the...
Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...
TRAFFIQ Announces Next Generation Advertising Marketplace
Sneak Preview to be Available at Ad:Tech New York
ad:tech New York
Booth No. 926
NEW YORK - TRAFFIQ® – The Premium Advertising Marketplace announced the launch...
Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks
the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers
ad:tech New...
The Rubicon Project’s Q3 Market Report Refutes Industry Chicken Littles: The Sky is Not...
News & Reference Sites’ 36% Revenue Gain Leads Quarter
ad:tech New York
NEW YORK - The Rubicon Project, an advertising technology company focused on global ad...
Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand...
Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels
ad:tech New...
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations
NEW YORK - The Interactive...
TRAFFIQ to Preview Next-Gen Platform & Co-Host Panel on Value of Ad Exchanges, at...
NEW YORK - ad:tech New York, Nov. 3-6, will offer two new events to glean the present and future of online ad exchanges: first,...
AdJuggler Partners with Click Forensics to Eliminate Click Fraud and Improve Traffic Quality for...
Award-Winning Ad Serving Platform Helps Clients Achieve Faster ROIs and Better Manage Their Advertising Spending
ALEXANDRIA, Va. November 4, 2008 AdJuggler, the industry leader in...
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