Ad Quality: the Multi-Million Dollar “Hidden Risk” for Publishers and Ad Networks
the Rubicon Project’s Ad Quality Protection Program Stops Bad Ads in Their Tracks, Blocking 40 Million Undesirable Ads on Behalf of Website Publishers
ad:tech New...
Trafficking 101: How to Traffic Flashtalking Ads in DoubleClick DFP
Although using Flashtalking tags in DART for Publishers (DFP) is not yet documented in DoubleClick's knowledge base, they're nothing too difficult to work with...
Akamai Helps Customers Decrease Time-to-Value for Application Acceleration with Configuration Manager
New tool simplifies integration, reduces deployment time and cost of ownership
CAMBRIDGE, MA - November 11, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader...
Adknowledge Acquires Lookery Ads
A recent post in the Cubics Publisher Blog owned by Adknowledge announces the acquisition of Lookery and its ad serving platform. Here's the deal:
"Lookery...
Best of 2008’s Digital Campaigns Announced at Eyeblaster Awards
Agencies and campaigns recognized for breakthrough creative and cross channel integration
New York, New York (November 6, 2008) – Eyeblaster celebrates the best in 2008...
PubMatic Expands Advisory Board and Management Team
PALO ALTO, Calif. - PubMatic (www.pubmatic.com), which provides online publishers with real-time ad optimization, today announced the appointment of two new advisory board members,...
Ad Ops Daily Briefs: November 6 2008
- ValueClick Announces Third Quarter 2008 Results
Board of Directors Authorizes $100 Million Increase to Stock Repurchase Program
ValueClick, Inc. (Nasdaq: VCLK) today reported financial results...
IAB Launches a Series of Initiatives Designed to Transform Interactive Operations & Accelerate Growth
Calls for Entire Digital Ecosystem to Adopt and Collaborate on Critical System Improvements, Best Practices and Guidelines in Advertising Operations
NEW YORK - The Interactive...
AdJuggler Partners with Click Forensics to Eliminate Click Fraud and Improve Traffic Quality for...
Award-Winning Ad Serving Platform Helps Clients Achieve Faster ROIs and Better Manage Their Advertising Spending
ALEXANDRIA, Va. November 4, 2008 AdJuggler, the industry leader in...
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