Behavioral Targeting

New Report on Trends in Behavioral and Contextual-Based Advertising Shows Consumers Accepting of Targeted Advertising DALLAS - Creation of the Digital Advertising Alliance (DAA) is...

The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through...

-Becomes First Video Company to Implement Advertising Option Icon in In-Stream Video Ad Units -Creates new standard for the advertising industry in which all interested...

- “Doing it Now” Campaign Promotes Adoption of Industry Self Regulatory Effort and Applauds the Leading Brands and Agencies Proactively Championing Transparency - Company “Walking...

Digital Media Campaigns Adhere to Industry Self-Regulatory Principles with Undertone Digital Advertising Suite NEW YORK - Undertone, which delivers quality display, high impact and video...

Allows Site Owners to Tailor User Experiences to Their Brands & Streamline the Privacy Process NEW YORK, NY - DoubleVerify, the pioneer and worldwide leader...

DSP Opts for Evidon InForm – Industry’s Top Assurance Platform NEW YORK - As yet further indication of its commitment to privacy, enterprise-class DSP MediaMath...

Online ad campaigns optimized with combination of page-level semantic analysis and behavioral/retargeting data NEW YORK – ad pepper media, the international online advertising network, announced...

Do-Not-Track Mechanism Proposed by the FTC Affects the Online Ad Industry NEW YORK - ClickZ, Incisive Media's resource for digital marketing news, information, commentary, advice,...